Deleuze and Guattari’s rhizome, to take the most pervasive of these models, had been a highly popular way to theorize the internet in the years before many people used it, and by doing so understood it.
Mute may in many ways be seen as Wired’s antithesis: leftist, not libertarian; more interested in communal action than in individualist competition; asking critical questions about the effects of new technology rather than celebrating it with a reflex technophilia; and being a magazine of dialogue rather than consumer marketing. The contrast was also formed by the magazines’ different geographical bases. Wired is published from San Francisco, with Silicon Valley hard by, and it is marked by a fascination with the vast spending and bizarre projects of by far the most technologically advanced military machine on the planet. Mute is based in London which, dominated by the City, with its weak local government and run-down infrastructure, offered fertile opportunities for the symbiosis between high-tech cultural workers, finance capital and speculation in real estate. The association with the Financial Times thus made a certain ironic sense.
Julian Stallabrass of the New Left Review on Mute magazine