Sunday, August 22, 2010


Already a cult text among gold enthusiasts and inflation phobes (old copies of the original hardback were until recently trading at up to £1,800 each on the web), it received a further boost when it was revealed in a Sunday newspaper at the time of the relaunch that the book was admired by the US investor, Warren Buffett, and recommended by him to others. It seemed to confirm Fergusson as the sage to whom the Sage of Omaha himself turned.

The claim guaranteed the book a lot of attention and Fergusson found himself being summoned to give his views about the economic situation on the BBC’s Today programme and the television news. This did not abate even after Buffett told CNN that he had not actually read the book. When Money Dies continues to be well-­reviewed and the sales pile on.

Fergusson is embarrassed and amused by the Buffett story which, it should be said, has never been repeated by him or his publisher to market the book. “My daughters call it Buffettgate, which I like very much,” he says. The claim, he tells me, came from a Dutch hedge fund manager who attended the launch party, having purchased 200 copies, which he said he would give to every member of the Dutch parliament and some top-flight bankers.

“He told me that it was a cult among high-powered financiers,” says Fergusson, who remains mystified how the story found its way into the paper. “Buffett does now have the book and has thanked my publisher for sending it to him,” he adds. “He may now have read it; we can only guess.”

Adam Fergusson, author of When Money Dies, has lunch with the FT.

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