Sutherland says that, just as the NYRB is not much read in the UK, the LRB is not much read in the US. Does this mean you, Paperpools majority? Sitemeter tells me that 51% of you are in the US; 57% of you are Mac users; 53% of you use Firefox; it doesn't know whether you are checking out the LRB every other week to see if John Lanchester has a new piece. (He does, as it happens, on Lehman Brothers. Where have you been?)
Possibly in an attempt to outflank the NYRB, the LRB offers a US subscription of $42 a year, which looks good compared to the NYRB's $109 a year, and a source of grievance compared to its rate for UK subscribers (£63.72). If you're in the UK or EU you can game the system, obviously, by taking out a subscription and having it sent to a US address. That's what I did, anyway - took out a "gift" subscription to be sent to my mother, registered online with the customer ID, and had immediate access to Leofranc Holford-Strevens' review of The Oxford Handbook of Case
English-speakers who have not had the good fortune to be exposed early to Greek or Latin, or even to their own language as it existed before the Norman Conquest, tend to find the notion of grammatical case baffling despite the survival in English of a genitive case (renamed possessive) and the distinction between subject and object pronouns in the first and third persons. Evidently, the alleged Irish saying that when it comes to politics the English are born three whiskeys down applies no less to grammar.
(I'd been frustrated in the past by pieces available to subscribers only, but it was LH-S's piece that settled it - my mother must have a "gift" subscription instanter.)
There's another way to game the system which, as far as I can see, has not yet caught on. Say you're in the UK and want a subscription to the LRB. You have a friend in the US who also wants a subscription to the LRB. The friend in the US takes out a sub for $42 a year, getting the hard copy; you send your friend $21 by Paypal (£12.70 - yes, that's right, a saving of a handsome £51 on the UK subscription) and register online under the name of your helpful friend.
What's love got to do with it? Or, why does it have to be a friend? On the one hand, there must be any number of UK readers who would happily pay a paltry £12.70 for full online access; on the other hand, surely, plenty of American readers who'd think twice about a sub of $42 a year, but would happily take one out for a laughable $21. A certain lack of enterprise, can't help but think, among the book-review-reading classes.